01Challenge
A Kazakhstan company cannot directly open an account with popular international payment services. The usual workaround is a company abroad: maintenance costs, complex verification and the risk of account freezes — and the revenue never comes home.
02Solution
- A merchant-of-record model: buyer taxes, KYB, chargebacks and fraud risk move to the service
- One integration — checkout or SDK — to accept cards and wallets
- Payouts in tenge with primary documents for currency control
- A financial model: fee, acquiring, conversion, fraud, payouts and gross margin
- An anti-fraud model as the key risk management tool
03Results
- A concept, a market analysis based on official statistics and a financial model
- An investor pitch deck for a fintech startup competition
- A plan for negotiations with acquiring partners